RIM is certainly on the offensive this year and its also taking the Indian market seriously. Many new handsets in GSM, CDMA and now another service is being launched. We first heard about Blackberry App world during the launch of the 8520 curve back in August and now App World is finally available to Blackberry users in India
App world is RIM’s answer to the App Store game. Its the official App Store for BB smartphones to download free apps to their handset and there are some india centric apps too ( we’ll try getting more details of that soon)
India-specific applications at launch include Hungama MyPlay, CNBC TV18 Moneycontrol, Mundu Radio and Arrowmatics.
Users can get Blackberry AppWorld on their BB but hitting mobile.blackberry.com or www.blackberry.com/appworld from the phone browser.
Users will be automatically presented with apps compatible with their BB. Good news is that the app store will work over Wi-Fi and Cellular networks.
“The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled to enhance that experience with BlackBerry App World,” said Frenny Bawa, Vice President, India, Research In Motion. “Consumers in India can now easily discover and download a wide variety of applications, including a range of ‘made for India’ apps, directly from their BlackBerry smartphone.”
Requirements to run App World
- BlackBerry smartphone that includes a trackball, touch-sensitive trackpad or touch-screen
- BlackBerry OS version 4.2 or higher.
- Users require an active BlackBerry data service plan with Internet access to access BlackBerry App World. Data charges may apply for customers that have a limited data plan.
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